I’ve toured more spice plants than I can politely admit, and this one stood out. The chili crushed-15, branded as chili crushed-15,000SHU, is that workhorse in the kitchen and the factory line—consistent, bright, and, to be honest, pleasantly predictable. It’s 100% natural, no additives, and sourced from SOUTH OF ROAD, 2 KMS EAST OF LONGYAO COUNTY, HEBEI CHINA. The color pops; the heat is steady. Many customers say it “behaves” better during cooking than most imports. I noticed the same.

Demand is shifting toward verified, clean-label chili with traceable heat (≈15,000 SHU here) and tighter specs on moisture, foreign matter, and microbiology. Actually, mid-heat crushed chili is booming across instant noodles, snack dusting, pizza chains, and chili-oil brands. The kicker is repeatability—procurement teams want the same burn, week after week.

| Parameter | Spec / Typical |
| Scoville Heat Units (SHU) | ≈15,000 (±10% batch-to-batch) |
| Particle size | Crushed, around 2–5 mm; custom meshes available |
| Moisture | ≤10% (ISO 939) |
| Color (ASTA) | ≈80–120, real-world use may vary with oil/fat |
| Foreign matter | ≤0.5% (ASTA cleanliness guidance) |
| Microbiological | TPC |
| Packaging | 25 kg poly-lined bags; 50–500 g retail; custom private label |
| Certifications | HACCP, ISO 22000/FSSC, BRCGS, Halal, Kosher |
Heat levels (10k–50k SHU), color targeting, particle size, oil content, and packaging (sachets, jars, bulk). I guess the private-label turnaround is the surprise here—faster than most.

| Vendor | Origin | SHU Consistency | Additives | Certs | Lead Time |
| Xuri Chili (chili crushed-15) | Longyao, Hebei, China | Tight (±10%) | None | HACCP, ISO 22000, BRCGS, Halal, Kosher | ≈2–4 weeks |
| Vendor A (blended SEA) | Mixed | Medium (±20–25%) | Anti-caking sometimes | HACCP | 4–6 weeks |
| Vendor B (Americas) | Single country | Wide (±30%) | Rare | ISO 22000 | 6–8 weeks |
Recent lots I reviewed: moisture 8.4–9.2%; SHU 14,400–15,800; ASTA color ≈95–110; Salmonella not detected in 25 g. Sampling followed ISO 948. Honestly, nothing flashy—just solid numbers.
However, do store it properly; humidity dulls flavor faster than you think.
Compliant with Codex spice guidance. HACCP, ISO 22000/FSSC, BRCGS, Halal, and Kosher available on request. Pesticide residues aligned with major markets; verify specs per destination.
Direct from Longyao, Hebei. Bulk or private label. The team is oddly fast on customization, which, surprisingly, lowers total landed cost for a lot of buyers.